Advisory
David advises where human-centered strategy, intelligent systems, product experience, and the way the work runs all need to come together. Built by an operator, not a presentation team.
Both are backed by recent Fortune 1 work: a unified, governed associate AI platform, and the design-system operating model that keeps it coherent.
AI capability is no longer the constraint - trust, adoption, and governance are. I help enterprises move from dozens of disconnected agents to one branded, trusted, governed experience people actually use: trust built in as a standard (explainability, reasoning visibility, citations, verified data), a platform play rather than a feature pile, and a governed path for new AI use cases to ladder into one experience.
David and his team led the shift from dozens of disconnected associate AI agents to Squiggly, Walmart’s unified Associate AI Platform - released to 120K Sam’s Club field associates, rolling out to 1.6M Walmart US field associates, and designed for 2.1M associates worldwide.
Most design systems ship a component library and stall. I build the system and the way it runs - the building blocks paired with governance bodies, decision rights, governed contribution paths (intake, office hours), release rituals, and a real operating cadence - with a deliberate “extend the standard, don’t fork it” strategy and one shared playbook for designers, engineers, contributors, and leaders.
David and his team stood up the operating model for the Squiggly design system - governance, council, intake, office hours, release rituals, contribution paths - so many teams could build into one coherent system.
Connecting trusted data, human needs, and product workflows into intelligent systems people actually adopt.
Shaping the ownership, governance, rituals, decision rights, and cadence that make good work repeatable.
Capability, standards, decision rights, and the rhythms that raise the quality floor.
Turning useful patterns into reusable platforms and shared capability.
Making transformation legible so leaders can see it, trust it, and act on it.
Leading product direction from ambiguity, before formal structure exists.
People systems designed for trust at scale across fragmented workflows.
Usable, credible products where governance and accuracy are non-negotiable.
Clear scope protects the work and the relationship.
Engage
If that is the work in front of you, start a focused conversation about an advisory engagement.