Operator, builder, design leader.

I lead design and product for organizations facing the kind of problem that doesn't come with a clean brief.

The throughline across every context is the same: find the human problem, frame the opportunity, make it real early, sharpen it with evidence, get the right people aligned, and build the conditions for it to last. Sometimes that's a product. Often it's the way a team works.

I'm an operator first and an advisor second. I can advise because I've built — at Fortune 1 scale, in zero-to-one incubation, inside regulated institutions, and in systems that have to work in the real world, not just in a deck.

Most recently, at Walmart, I led the shift from dozens of disconnected associate AI agents to Squiggly, a unified Associate AI Platform — making enterprise AI trustworthy and adopted by frontline and home-office associates alike, and building the design-system operating model that keeps it coherent as it scales.

Some of the work I'm proudest of has been in service of public institutions.

At Control Group I led the design of Talking Transition — the first open mayoral transition, where nearly 70,000 people weighed in as the city moved from Bloomberg to de Blasio — and the visitor experience for the Edward M. Kennedy Institute. Since 2020 I've served as a trustee of the Milwaukee Institute of Art & Design, on the academic affairs committee.

I write and speak about what it actually takes to make change real — product, design leadership, and the way teams work.